Capability / Surge Digital Group
Linear TV
TV can still be a meaningful performance channel when buying, testing, and attribution are treated as one operating system.
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The operating idea
Surge integrates national and local TV into a wider campaign plan, keeping the work responsive as goals and market conditions change.
Our team works across primary, secondary, and tertiary stations to find cost-efficient inventory, then applies testing and attribution to understand the contribution to online and offline sales.