Research library

U.S. digital
advertising statistics.

A practical collection of current figures on digital advertising, ecommerce, and media use. Each statistic links to its original published source.

Last updated August 4, 2026

The 2026 update

Where media, commerce, and measurement meet.

Digital investment is concentrating in the channels closest to demand, from search and commerce media to video and automated buying. The figures below bring those shifts into one clear reference for teams planning media, reporting performance, or tracking ecommerce growth.

Use the linked primary sources for the original releases, definitions, and methodology behind each number.

Key figures

Eight statistics to know.

Methodology and sources

Built for clear citation.

This page only includes figures reported by the original publishing organisation. Advertising figures come from IAB's 2025 Internet Advertising Revenue Report, conducted by PwC. Ecommerce figures come from the U.S. Census Bureau's first-quarter 2026 retail ecommerce release. Internet-use figures come from Pew Research Center's 2025 surveys of U.S. adults.

Suggested citation

Surge Digital Group. “U.S. Digital Advertising Statistics: 2026 Update.” Accessed August 4, 2026. https://surgedigitalgroup.com/digital-advertising-statistics

For practical context behind these figures, explore Surge's paid search and shopping, programmatic advertising, and analytics capabilities.