Data Strategy / Moving

Building a data advantage in the moving industry

A moving-industry startup set out to challenge established leaders with a more data-driven customer acquisition operation.

Company profile

The opportunity

Competition across the global moving industry is fierce, dominated by large companies competing on price and the range of services offered. Our client, a startup in the industry, looked to disrupt the approaches incumbent market leaders use to acquire customers by deploying a customer acquisition operation and strategy that is far more data-driven than any of the industry market leaders.

The problem

The client required a reimagined data strategy to be the centerpiece of a new, sustainable competitive advantage. Its data engineering and business intelligence teams had limited expertise in data integration and diagnostic analytics tools. A lack of alignment between current business intelligence operations and strategic objectives also limited the company’s ability to remain agile in the marketplace.

The solution

SDG developed a suite of extract, load, transform pipeline jobs that moved the client’s raw data into a single data warehouse, leveraging a SaaS data management tool. The team also constructed a customized suite of diagnostic tools and descriptive analytics reports to improve performance tracking and facilitate faster, more robust data analysis, discovery, and mining. The improved system uses fully automated jobs that require minimal resources to maintain, while the accuracy and completeness of the data give leadership and key stakeholders confidence that they have a precise, holistic view of business performance.

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