Retail / Paid Search

Higher-quality traffic for a furniture retail co-op

An independent-retailer buying group needed a more confident paid advertising programme for its members.

Franchisee 1 CPC↓ 42.16%

Franchisee 1 Conversions↑ 382.07%

Franchisee 2 CTR↑ 33.41%

Franchisee 3 CTR↑ 51.03%

The constraint

Google Ads accounts had broad, mixed ad groups, no audience segmentation, and traffic that did not match the retailers’ needs.

What Surge changed

Ran local search during top-performing hours.
Focused on long-tail keywords and tightly themed ad groups.
Built one campaign per product.
Installed conversion tracking and analysed consumer behaviour with Google Analytics.