Surge Digital Group

Ecommerce / Paid Search

Ecommerce growth through a sharper Google Ads strategy

A sports motorcycle and scooter retailer needed better lead flow and a stronger route from click to sale.

CPA↓ 67.45%
ROAS1:37
CPC↓ 34.78%
Conversions↑ 183.02%

The constraint

The account had unexplored potential, but needed a clearer campaign structure and reliable conversion measurement.

What Surge changed

  1. Moved from regular Shopping to Smart Shopping campaigns.
  2. Created upper-funnel, lower-funnel, and remarketing paths.
  3. Refocused keywords on lower-funnel intent.
  4. Worked with the in-house development team to install conversion and ecommerce tracking.
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